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Before the Lot For community banks

Your customers walk into the dealership with your loan already approved.

Before the Lot is a car-buying planner your customers use at home, free, under your bank’s name. It shows them how the dealer’s worksheet works, sends them to your auto-loan application first, and has dealers compete on the out-the-door price before they ever visit the lot.

The problem it solves

At the dealership, the trade-in, price, down payment and monthly payment sit on one sheet and move together, and the loan is arranged at the desk. A customer who arrives without their own financing is easy to steer into the dealer’s. Before the Lot has customers lock three of those boxes at home, your pre-approval among them, so the only thing left to negotiate is price.

What your customers do

  1. 1Lock three boxes at home. Written trade-in offers, a down payment, and a pre-approval from you.
  2. 2Make dealers compete. Email three dealers for itemized out-the-door quotes, then rank them and answer with ready-made emails.
  3. 3Walk in ready. A one-page deal sheet with their walk-away number. After the purchase, a payoff planner.

What your bank gets

  • Your brand. Your name, logo and colors, powered by Before the Lot.
  • Your loan first. “Get pre-approved” opens your auto-loan application, tagged so you can count every referral.
  • Your pricing, your words. Your typical rate and fees, a relationship discount (checking, autopay) beside the button, and parts like the letter grade on or off.
  • Monthly reporting. Visitors, deals started, deal sheets and pre-approval clicks.
  • Live in days. On an address we host; your own domain can follow.

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