Invite a dealer to beat a better quote

When it is used

After a dealer's quote arrives and another dealer has a lower written, itemized out-the-door total. It states that total without naming the other dealer and asks for a revised quote by a date.

The template

Copy it and replace each {{placeholder}}; a line whose placeholder has nothing to say can be deleted.

Subject: A lower out-the-door quote on the {{car}}

Hello,

Thank you for your quote on the {{car}}.
Stock # or VIN: {{stock}}

I've since received a written, itemized out-the-door quote of {{otd}} from another dealer for the same year, model and trim. I'd rather not share the dealer's name, but the quote is in writing and includes all taxes and fees.

If you can beat {{otd}} out the door, I'd like to buy from you. Please send a revised itemized quote by {{deadline}}, showing the vehicle price, doc fee, any add-ons, tax, title and registration, and the total. {{financing}}

If you can't beat it, no problem at all. I appreciate your time either way.

Fill it in the planner

What the placeholders stand for

{{car}} The car: year, make, model and trim, such as "2026 Toyota RAV4 XLE"
{{stock}} Stock number or VIN: the listing's stock number or the car's VIN; the whole line is dropped when empty
{{otd}} An out-the-door total: a dollar amount, such as "$32,294"
{{deadline}} The date to decide by: a date, such as "Friday"
{{financing}} A line about financing: such as "I already have pre-approved financing, so I'm comparing on the out-the-door price."

The templates carry no name, phone number, email address or home address.

Next in the method: Make an out-the-door offer. All templates: emails.

Updated October 27, 2026